2 – Have a Plan. No investors intently say, “I am planning to fail.” But, those who fail to plan, plan to fail. This is particularly true in investing. Even speculating should be done with a plan. Sticking to a well-thought out plan will serve you well, because it protects yourself against emotional investing. It’s easy to panic when you see stocks falling, but that is rarely a wise move. Investors who panic to avoid the bear market ultimately suffer, because they aren’t invested when the next bull market comes around. I sign off on all my Market Monthly podcasts with my 6 P’s: proper portfolio planning promotes positive performance.
3 – Be Diversified. When the next bear market strikes, most of your stocks will probably go down. The good news is that with a diversified portfolio, your non-equity investments will help offset at least some of the decline. Diversification means to spread investments across different sectors, regions, and asset classes. This reduces risk exposure to any single market downturn.
4 – Keep cash. Cash reserves reduce investment portfolio risk, protect principal and rewards investors with about 5% interest. Ensure you have enough cash reserves or liquid assets to cover living expenses for at least 6 months. Or 1 year. This prevents you from having to sell stocks at depressed prices to meet cash needs. Cash is king in bear markets and your portfolio’s best defense. I like to say, “Sometimes your best offense is a good defense.” Especially true in bear markets.
5 – Avoid panic selling. Bear markets are temporary, and selling locks in losses. Ride out the downturn if you have a long investment horizon. Stay true to your plan and your rules-based investment process. The best question to ask is not “how is the market doing?”, but “how is my plan doing?”. Review your risk tolerance, goals, and asset allocation. Focus on diversification while minimizing concentration. If your portfolio cashflow is sufficient to meet your income needs and you own good businesses, why sell them? Do not panic. Avoid emotional decisions. Warren Buffett said, “You don’t want to be a no-emotion person in all of your life, but you definitely want to be a no-emotion person when making an investment or business decision.”
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